Define your business with MabIT: Marketing Foundation for a strong personal brand
Branding is what people say about your business, and marketing is what you say about your business. It is important that these are developed together and aligned to achieve your goals. The website is your business card!
How do you align brand identity with marketing?
Branding is more than a pretty logo. It's how your customers perceive you and how your business differentiates itself in the market. Visual identity and marketing strategy are not optional when you want to build a strong personal brand.
These are the four steps by which we manage to align branding with marketing:
Clarity and consultation
We discuss current challenges, needs and goals. You receive support to bring order to business and products/services, so that we can then set goals that we can achieve together.
Analyze
We analyze the 5Cs:
1. Competitors: We find out what works and how you can differentiate yourself.
2. The ideal customer: We identify the problems and challenges of your ideal customer to reach exactly the people you want.
3. The context: We identify opportunities and prepare strategies to take advantage of favorable contexts and avoid unfavorable ones.
4. Collaborators/Strategic Partnerships: We find partnerships that help you reach your goals faster.
5. The Company: We evaluate the current situation to understand what worked, what did not work to achieve our goals.
Planning
With clarity and all elements analyzed, we can create a strategic plan. Decisions are made by thinking, not just by ideas. We also learn how to make smart content, which can be reused in multiple formats, for example, from a video (seed content) we generate a blog article and 6 different posts. We teach you how to do marketing right.
Website
The website requires a few essential steps:
- SEO analysis
- Web design
- Photo sessions and video production
- Copy-content writing
- Website development
- Automated emails
Learn how to ensure the image that sells for your brand.
Some brand images developed
We serve a multitude of industries across all segments and categories. Our clients come from the manufacturing, service, IT, hospitality, medical, educational and ecommerce sectors.
See what some of MabIT's customers are saying.
How can we support you in growing your personal brand?
Investment in personal image
Are you ready to define your business?
1. Branding / Rebranding
Estimated cost- Consulting for establishing market positioning and perception.
- Complete brand manual with simulations on different materials (logo, colors, fonts, etc.)
- Logo + pattern in all necessary formats (AI, EPS, PNG, JPG)
- Graphic design for: business cards, email signature, letterhead.
- *optional other graphic elements: rollup, banners, folders, t-shirts, brochures, flyers, etc. - charged per hour separately.
2. Marketing Strategy
Estimated cost- Consultancy for clarification of business and products.
- Competition analysis, market niche determination and ideal customer analysis.
- Analyze strategic partnerships to achieve objectives.
- Analyze current situation, objectives and steps to achieve them.
- 3-month omnichannel planning: Website, Social Media, Email marketing, Paid ads, Business account growth automations, ManyChat automations
3. Web design
Estimated cost- Creating the direction of user experience (UX) according to the marketing strategy.
- The structure of the site and each individual page.
- Graphic Design
4. Website Development / Restoration
Estimated cost- Web hosting
- SEO analysis
- Creation of SEO optimized text content on page + visual content
- Website development in WordPress
- Required integrations (payment modules, invoicing, CRM - Brevo/Klaviyo)
- Creation and activation of automated email flows (e.g. newsletter subscription)
- Basic SEO settings: Ensuring the site is indexed, Optimizing loading performance, Meta descriptions and optimized titles, Implementing and configuring Google Analytics and Search Console, Creating and sending the XML sitemap
Consultation hours offered
Customers served
Class hours held
Apparitions
Learn how to get your business off the ground.
To all of the above, the following are added:
Personal branding photo shoots;
Commercial space/factory/product photo sessions;
Photo shoots only from the drone;
Video presentation of commercial space/factory;
One day of filming with or without travel;
Podcast with studio, production and post-production;
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Are you ready to define your business and build a strong personal brand?
- Contact us and start the transformation with MabIT!
We can't wait to get to know your business.
MabIT helped us build JoySpa as a brand. In less than 12 months, JoySpa achieved the targeted visibility and we grew and maintained the number of leads consistently and effectively. As a start-up, JoySpa had the right foundation for a business that grows healthy and sustainably. I feel that MabIT is my trusted partner, having a more than transactional relationship. I feel continuous support, dedication and guidance.
Claudius the Peasant JoySpa