Your customers know their options very well to their problems and desires, better than you, again the internet is so smart so that he finds the solution in two clicks at a better price than you do. Third, people don't listen to commercials like they used to. They listen to what their colleagues tell them, what other people around them tell them.
Through this eBook I want to help you gain clarity in your business to know better what you sell in order to remains relevant and so to you can act strategically, NOT from intuition. Know what you need to implement, whether you do it yourself, use an agency or delegate internally.
I present to you the basis from which we start when designing marketing strategies for clients MabIT.
Did you know that the relationship between consumers and brands is the key to success for entrepreneurs? And a relationship is based on TRUST and COMMUNICATION.
To achieve growth in the business both in the short term and in the long term, hybrid marketing tells us to develop TOGETHER branding and marketing strategy. treated together, NOT individually, the potency of each is effectively strengthened.
What is the difference between branding and marketing?
Imagine that marketing means asking someone out on a date with you again branding is why he will say yes.
Marketing nowadays is very simple!
Must to create a real story around the brand that people benefit from when they talk about it, to identify with the meaning of your story, to awaken the need for belonging, to develop "a tribe". That's what hybrid marketing is all about.
According to dexonline, the definition of a tribe is as follows:
"Form of organization of primitive society, consisting of a grouping of several clans or families MEETING among themselves through ties of kinship, who lived on their own territory, they had a common language and beliefs and they were subject to the authority of a chief (chosen from among themselves). "
And the shape adapted to the current context is as follows:
Form of community organization consisting of a group of customers and followers that have a common language, mission, vision and values. Hybrid marketing it helps us speak "the language of our customers" and make them buy in, become part of our mission, vision and values.
This eBook represents the briefing stage which is the basis of the development of "a tribe"…. of key messages for your business and strategic marketing direction.
After the briefing, research, planning and implementation follow.
Digital marketing is based on 3W: Who, What, Where.
WHO you are, WHAT you sell, WHERE you sell (To whom).
Most entrepreneurs start promoting themselves without even putting down on paper WHAT they are actually SELLING and without knowing the change they are bringing to their customers' lives.
The biggest mistake encountered here, it is that most entrepreneurs promote themselves by exposing their products/services as solution to a possible problem that their customers face.
In this eBook you will learn:
- what is the change you make in the lives of customers;
- a brief analysis of your current situation (regarding your current promotion);
- how to present WHAT are you selling as a solution to a current, real problem of interest. The approach of "creating the need" no longer works, but we must expose the client's real need.