Brief

Completing this brief takes at least one hour. We recommend setting aside two hours to be 100% involved and willing to provide as detailed answers as possible. If you still want to stop and resume filling later, SAVE THE LINK. If you don't do this, you will have to answer again.

Completing all the following questions takes at least one hour. If you want to stop, save the link from the remaining page to be able to continue! Otherwise you will have to re-fill.

Your customers know their options very well to their problems and desires, better than you, again the internet is so smart so that he finds the solution in two clicks at a better price than you do. Third, people don't listen to commercials like they used to. They listen to what their colleagues tell them, what other people around them tell them.

Through this eBook I want to help you gain clarity in your business to know better what you sell in order to remains relevant and so to you can act strategically, NOT from intuition. Know what you need to implement, whether you do it yourself, use an agency or delegate internally.

I present to you the basis from which we start when designing marketing strategies for clients MabIT.

Did you know that the relationship between consumers and brands is the key to success for entrepreneurs? And a relationship is based on TRUST and COMMUNICATION.

To achieve growth in the business both in the short term and in the long term, hybrid marketing tells us to develop TOGETHER branding and marketing strategy. treated together, NOT individually, the potency of each is effectively strengthened.

What is the difference between branding and marketing?

Imagine that marketing means asking someone out on a date with you again branding is why he will say yes.

Marketing nowadays is very simple!

Must to create a real story around the brand that people benefit from when they talk about it, to identify with the meaning of your story, to awaken the need for belonging, to develop "a tribe". That's what hybrid marketing is all about.

According to dexonline, the definition of a tribe is as follows:

"Form of organization of primitive society, consisting of a grouping of several clans or families MEETING among themselves through ties of kinship, who lived on their own territory, they had a common language and beliefs and they were subject to the authority of a chief (chosen from among themselves). "

And the shape adapted to the current context is as follows:

Form of community organization consisting of a group of customers and followers that have a common language, mission, vision and values. Hybrid marketing it helps us speak "the language of our customers" and make them buy in, become part of our mission, vision and values.

This eBook represents the briefing stage which is the basis of the development of "a tribe"…. of key messages for your business and strategic marketing direction.

After the briefing, research, planning and implementation follow.

Digital marketing is based on 3W: Who, What, Where. WHO you are, WHAT you sell, WHERE you sell (To whom).

Most entrepreneurs start promoting themselves without even putting down on paper WHAT they are actually SELLING and without knowing the change they are bringing to their customers' lives.

The biggest mistake encountered here, it is that most entrepreneurs promote themselves by exposing their products/services as solution to a possible problem that their customers face.

In this eBook you will learn:

• what is the change you make in the lives of customers;
• a brief analysis of your current situation (regarding your current promotion);
• how to present WHAT are you selling as a solution to a current, real problem of interest. The approach of "creating the need" no longer works, but we must expose the client's real need.

The trend in digital marketing is to go "back to basics". Email marketing was the first social media channel and it will rank at the top easily, easily due to the privacy it offers and due to the fact that running paid ads will require an increasingly large budget. If you don't already, prioritize the creation and growth of a database with people interested in what you have to offer.

If until now entrepreneurs could build successful businesses without a personal brand, in the coming decades this will become impossible.

In recent years, the differences between the corporate brand (in relation to customers), the employer brand (in relation to employees) and the personal brand... have kind of disappeared. Musk's brand is the same as Tesla's. Whether it's the brand in front of Tesla customers or in front of employees.

If until now you have ignored your personal brand in favor of the corporate one, it is very possible that you will not be able to do so in the future.

We cannot sell everything to everyone. When we run after several rabbits at the same time, we will not catch any of them.

If you sell business to business - which entrepreneurs do you address? If you sell business to customer - what types of customers do you have? Are you talking to moms? Or perhaps to an audience that earns over 5000 lei monthly? And so on

If you identify that you sell both B2C and B2B, please think to whom you want to sell more in the next period. This is very important and decides what kind of strategy you need.

Congratulations if you've made it this far! Through the 19 questions before, I'm sure you've put some order in your thoughts.

Most of our clients say that they know what they have to do and feel overwhelmed that they feel like they have too much. Thanks to the questions above, you probably managed to do a bit of tidying up and became aware of certain aspects.

Further, The what it is vital! This is where we understand WHAT our customers are actually buying and WHAT we have sold them so far.

This whole process is based on knowledge products/services, but also knowledge of problems/desires customers.

It is not enough to say WHAT we sell only at the list level, we must let's think EAEC what we offer in the BENEFITS for our customers. Let's identify what their problems are and present them with what we sell as solutions to their real and actual problems/desires, NOT to assumed or future ones.

20.Think about full list with what you have to offer (your products and services). If you are ecommerce, divide into large categories, and if you sell many services, think about what packages you can create.

Write them in this worksheet to separate and make it easy for you to always update it. Please download it and then fill it out.

DO NOT proceed if you have not completed the excel with products as directed. For each service/product answer the 5 questions in the worksheet.

Wonderful! I know it's not an easy process, but I assure you deserve! Make the necessary effort to answer each question as conclusively and truthfully as possible, and your effort will be rewarded by increased sales!

After your KNOW the products/services very well, you have defined yourself mission and values, which you will find in Mădălina Vasiu's eBook (I leave the link at the end) is, from our point of view, another important tool that a marketer, salesperson or entrepreneur must have and apply constantly.

The customer avatar it's the starting point and the one to return to when you get bogged down in ideas and the pressure to create or sell.

In the process based on these questions, a story as close as possible to reality is created about: who is the ideal customer, where is he, what does he look like and what does he do behave.

And from that story, whole lists of what you have to do, articles and materials emerge:

• from the frustrations avatar you create SOLUTIONS;
• from fearful you create him GUARANTEES;
• from his questions, create Ebooks, infographics, articles or EDUCATIONAL posts.

However, I leave you with a few ideas to outline your ideal customer avatar.

25. data demographer they are especially useful when thinking about paid campaigns through Facebook and Google Ads or in offline promotion. Depending on the identified passions, you can be present at events where you know your client will be there. For example, if he is passionate about running, you know that you can be a sponsor at such an event.

Demographics help us shape our customer's story.

Go into as much detail as possible and fill in everything you can imagine about your customer avatar.

To make it easier, think of a customer you enjoyed interacting with. The kind of customer you always want (who pays without negotiating, who pays on time, who appreciates you, who is involved and provides details and support, who treats you as part of the team, etc.).

Think of him as a person and answer the questions with him in mind. If you are selling to corporate - think of the decision maker in that company - he is your ideal customer. Who do you sign the contract with?

If your business is just starting out and you don't have customers yet, think of an acquaintance or friend who could be a customer and answer the questions with them in mind.

Your ideal customer is one person, not many.Your objective will be to attract this customer, this type of person as often as possible.

You can have multiple customer avatars. You start from a general brand avatar then from worksheet and from the key messages on each type of product/service you add particularities.

About problems and frustrations you already wrote You also identified SOLUTIONS that you offer. Further ....

26. from fearful the ideal client you do WARRANTIES.

We know why needs of your products/services, and now it's important to guarantee them that you are the right choice.

Identify what are you afraid of It has your ideal client, at each stage, following the red thread below:

You have found out WHO you are (mission, vision, values) and a current state of promotion, WHAT you sell and WHO you sell to, and now try to decide the following:

I mentioned that after the briefing follows research, planning the implementation.

All these are complex stages that require specific skills.

Entrepreneurs do NOT have to do digital marketing, but to have a successful business they must:

• … understand what goes into marketing and what doesn't;
• … knows what to ask of a Marketing team, either in-house or agency;
• … knows what to expect to be developed by this team;
• … understand what results to predict from Marketing actions;
• … learn which Marketing indicators to use in the decision process in their business;
• ... knows how much it costs to have good Marketing for their business idea;

The briefing stage contributes to these points, and we, the team MabIT, we can contribute in the following stages.

If you need help, don't hesitate to contact us! Don't hesitate to write me on biancastan@mabit.ro, on personal accounts or on the dates below.

LINK to Mădălina Vasiu's eBook.