Omni-channel marketing strategies: what are they and what are they good for?

When asked what goals they have for their business, most entrepreneurs say in chorus "Increased sales!". But few of them also have a strategy for this goal. More specifically, 1 in 10 entrepreneurs has a written marketing strategy. Why have a marketing strategy? You cannot have sales for the product [...]
Why is marketing strategy important?

1. What do studies say about people's behavior online?
2. What is a marketing strategy and how exactly does it help you?
3. Online marketing techniques and why you need to take into account when developing a marketing strategy
4. Examples of marketing strategies
How to communicate your offers so that you sell easily?

Nothing is sold until you can motivate people to make a purchase. Motivation is the trigger, that thing that causes the prospect to act. Today I will share with you a very effective tactic! I tell you! I know you will bookmark this article and go through it every time you […]
Stay relevant in the market with the help of a marketing strategy.

When it comes to marketing results, they don't just happen. A correctly created strategy gives you the certainty that you offer relevant content to the right people, interested in interacting with you and your business. Pay as much attention as possible to developing a clear strategy, and in no time, you will have much more [...]
How to increase your organic reach using social media trends

More and more often we hear the words social media and trending. What do these words really mean and how strongly do they influence our lives? The term "social media" does not need much description. Most of us know and use platforms like Facebook, Instagram, Email, etc. "Trends" or "trending" are closely related to social media. […]
Why haven't you gotten me any sales after three months of posting?

I would like to start by clarifying WHEN this question comes up. We have received this question ONLY from clients who: have a new business (launched a few months ago) or who have not had much of an online presence before; who have invested in a marketing strategy, in the creation of a branding and a website, and the expectation […]
Digitization of the Casa Alpina business

We are glad that the digitization of the Rosebonbon business last time aroused so much interest and that you liked the idea. Today we will talk about: We were saying that our goal through these episodes of #eraDigitală is to make you realize how far you can take your business, to promote you and expose you to ideas to [...]
How To Make Profit Online In Just 3 Months

From the experience with our clients, we have come to the conclusion that after 3 months you can generate sales from online even if your business is at the beginning. There is no guaranteed recipe though and it definitely involves work. We will tell you today what are the steps you should follow if you want to [...]
Digitization of the Rosebonbon business

The purpose of #eraDigitală episodes is to provide valuable content. We want to provide valuable information through them, which will help you from a practical point of view, not just theoretically. Our objective is to make you realize how far you can take your business, to promote you and [...]
What are the metrics for successful marketing?

Even though it seems hard to believe, there are still entrepreneurs who believe that marketing investment is not an investment but a waste. Like anything else, it can be a waste when executed haphazardly and incorrectly, especially when not measured. Fortunately, nowadays online indicators are very easy [...]