Between November 8-9, 2023, part of the mabTeam participated in GoTech World, at Romexpo Bucharest. Our participation in GoTech World 2023 was an opportunity to learn and meet people, but also to discover new perspectives in technology.
Our colleagues, Bianca and Marina, had the opportunity to share their expertise in business and marketing on the Retail & e-Commerce scene. In addition to the presentation, we were also present at the conference with a dedicated stand, having the opportunity to interact directly with interested participants.
Impressions from GoTech World: What we learned
It was an opportune setting for our team to learn more about how technology can help businesses. Despite the fact that this year's edition of GoTech was titled "AI Builds Tomorrow", we understood that the use of artificial intelligence is not an aspect of the future, but of the present.
Artificial intelligence manages to optimize a lot of processes and finds use in any field. Our colleagues managed to attend some of the presentations given during the two days on the conference stages, and the general theme was AI 🙂
If you didn't manage to see the agenda of the event, here are the 11 scenes of the conference:
- Main Stage
- Sustainability Stage
- Retail & E-Commerce Stage
- Cybersecurity Stage
- AI Internship
- Java Stage
- DevOps Stage
- Business Transformation Stage
- Smart City & Mobility Stage
- Product & UX Design Stage
- .NET Stage
In their presentation, Bianca and Marina spoke about the importance of omnichannel strategies in the digital age, highlighting how they can transform the customer experience. Interactions at our booth also confirmed the increased interest in effective digital solutions.
We had the opportunity to talk with other professionals in the field, exchange ideas and explore new partnerships.
What is omnichannel in marketing?
Omnichannel promotion strategies in marketing refers to creating a coherent and unified shopping experience, regardless of the channel used by customers. It's about an integrated approach, where every communication channel supports the same message and offers a similar experience. This facilitates the customer journey, making it simpler and more enjoyable.
In a world where attention is fragmented, consistency and clarity of message are essential. An effective omnichannel strategy requires a deep understanding of the customer journey and constant adaptation to their needs and behavior.
The MabIT approach: how we do things
At MabIT, we focus on creating customized omnichannel strategies that meet the specific needs of each client. We use our experience to help businesses create memorable experiences for their consumers by integrating different digital channels.
We understand that every business is unique and requires a customized approach, which is why we work closely with our clients to develop solutions that reflect their vision and goals.
And because marketing is continuous testing, we focus on constantly checking performance indicators to ensure that the strategic direction is correctly implemented.
The benefits of omnichannel strategies for entrepreneurs
Implementing an omnichannel strategy can transform the way entrepreneurs connect with their customers. This not only improves the shopping experience, but also increases customer loyalty. Thus, sales and brand awareness increase.
A well-crafted omnichannel approach means that every customer interaction is an opportunity to build a deeper relationship and improve brand perception.
Because the truth is, most of your customers don't buy your product or service, they buy your experience!
And when their experience is a pleasant one, the chances of doing more acidifications from you are much higher. Don't you just love buying from a brand that gives you a seamless and seamless shopping experience? 🙂
Participating in GoTech World 2023 was a valuable experience for the MabIT team, giving us new perspectives and ideas. If you want to learn how to apply omnichannel strategies to transform your business, we support you through MabKIT! We are here to help you navigate the digital world and build a strong and coherent online presence.
We have the EXPERTISE, you the DIFFERENTIATOR!
